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The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen, which gives greater possibility to reach the targeted audience anytime, anywhere.
How Do We Do It?
Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience according not just to age, gender and location, but also to interests and mobile browsing data, as well as other factors that give the possibility to reach a specific target segment, within a specific audience profile.
Experts in developing websites, our implementation services are tailored to meet your individual needs. As a leading mobile marketing professional team, we can manage your entire mobile campaign from strategy outline, audience profiling, campaign design and development, right through to delivery and reporting.
We Deliver Reliable Mobile App Marketing Services
Mobile applications serve as powerful business assets as they increase the online reach manifold. Not only this, businesses can build long-term relationships and brand loyalty with these smartapps. The big challenge, however, is to reach the users and entice them enough to download these applications and retain them too. This is where investing in a marketing strategy can help. Mobile app marketing is essential for the success of a mobile application as each one has to beat stiff competition to become visible on the app store. Moreover, it plays a critical role in monetizing the app effectively by enabling it to fetch customers for the business.
At Cdigimedia, we offer reliable app marketing services that take your business application to the next level. We make sure that your business application makes itself visible and wins the users as well. With our expertise in app store optimization techniques, we ensure that your mobile app has all that it takes to reach the top of App Store or Play Store as per the need. We empower the app to leave the competitors behind and reach the top rankings. This translates into higher visibility and traffic, which means more downloads for the app and more customers for the client’s business.
To begin with, it is important to understand the niche competition and app objective to frame a marketing strategy accordingly. Our experts craft a robust pre-launch digital strategy for ensuring the success of the application. We analyze the app store scenario to help you launch at the right time. We also provide consultancy regarding making the application unique so that it generates user interest.
2.App Store Optimization
At Cdigimedia, we improve your app’s visibility by optimizing it for searches on the app store. Our ASO experts focus on in-depth keyword research and optimize the apps with the use of relevant keywords, titles, and descriptions. We also work on A/B testing to measure the app’s performance and make sure that it turns up in search results of the customers. Our digital marketing experts make sure that the search terms, description, and marketing materials are available in native languages.
An effective strategy does not only relate to making the application visible but is concerned with driving user engagement too. While the quality, creativity, and performance matter a lot, marketing too is equally vital for the app’s success.
We create a powerful post-launch campaign to engage users for the application as well as develop strong bonds with the customers. Our campaigns include promotional ideas such as videos, podcasts, social media, press releases, in-app advertising, review generation, and paid promotion.
Another significant element of a comprehensive app marketing strategy is user analytics as it gives an insight into the performance. Our strategy includes tracking of the user during the entire app life cycle. The analysis empowers us with useful data related to the users, which can be used to optimize the application for long-term user retention.