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Packaging Designing


To design great packaging, think outside the box

What made you pick that product off the shelf? It was probably the packaging design—the color, form, graphics, and typography—that made the difference. Packaging design makes brands tangible to consumers, making an emotional connection and influencing the decision to engage. In this intensive program, you will master the link between marketing strategy and design. You'll create innovative packaging for every kind of product, from food and beverage to beauty and personal care to toys and home products.
Market-driven assignments are reinforced by in-depth study of branding strategies, trends, concept development, and environmental issues. You'll learn how to combine marketing information with an understanding of people, culture, and the consumer mindset. Most importantly, you will graduate with the specialized experience and the portfolio you need to join this compelling global discipline.

DESIGN TO COMMUNICATE

Before your product gets the chance to advocate its brilliant traits, it is the packaging that communicates on behalf of your product, competing with other brands. The packaging design should be a blend of aesthetics and functionality that along with creating an emotional connect with the audience also disseminates the information of the product quickly and simply, and at Litmus, our integrated research, marketing analysis and design intelligence helps you achieve just that. We are one of those rare packaging design companies who pick a desire and embody them into a design.

UNDERSTANDING THE DIFFERENCE

There is a fine line between package design and structural package design. We understand what the need of the hour is and accordingly take decisions. Is it the package design that does not work in the market or is it the stucture sue to which consumer can’t hold the product. Being a package design company, it becomes imperative to look at every aspect and find the core of the problem. These observations and study results help us decide what the need of the hour is and how to proceed for the same. We have helped numerous brands design and redesign the package from scratch after formulating their brand strategy.

What Are The Benefits Of A Professional Logo Design?

A good logo design can make or break your business. At Cdigimedia, we understand how crucial a logo is for establishing brand credibility.
Our logo design process includes a discovery audit where we take the time to research your industry and competitors. We strive to turn the characteristics of your company into an unforgettable logo that will get your brand the attention it deserves. Our team of graphic designers keep up to date with the latest design trends ensuring you receive a modern logo design that best represent your company.

1.THE CREATIVE BIG BANG

Humans are creatures of visual appeal. And when it comes to food, presentation matters a lot. The packaging design of food products plays a vital role in consumer purchase-decision and shaping their perception of the brand. We understand the consumer decision-making funnel and accordingly plan the design process. FMCG is one of our flagship domains. We have worked upon numerous brands in establishing a powerful packaging brand asset. We are one of the top choices for brands when it comes to selecting food packaging design companies.

2.PRODUCT PERSONA

Product packaging is basically selecting the right attire for your brand. Because it is said enough times and we do believe it—treat your brand as a human who wants to have a relationship with other people. Thus, giving it the right look will attract the right eyeballs. Sometimes, it can even transform the brand into an eye candy. And dictate the purchase-decision of your consumer. Packaging design companies, such as Litmus, know that packaging isn’t just about attracting, it’s also about solving problems.

3.HIGHLIGHT TO LIMELIGHT

We are one of the package design companies in India who believe that good packaging goes a long way in increasing the sales of the product, while poor packaging can dramatically pull down the company’s sale. Hence, while designing, we lay stress on factors like appealing colour combination, readability of the message depending upon the decided structure of the package, consumer psych and even the possible shelf or corner of the store they would be kept in.
At Cdigimedia, we have a team who knows the art of the product packaging design. We are a bunch of design-obsessed nerds who take every single stroke excessively serious. There is a reason why brands call us one of the most perspicacious package design companies and the reason is—design is our religion.

4.DECODE THE DESIGN CODE

As one of the top packaging design companies India, we have decoded the code to striking designs that positively influences the buying decision. While designing, our designers take into consideration one of the significant derivations of the eye-tracking studies that consumers read on an average only seven words on their shopping trip and make impulsive buying decisions based on colour, shape, and familiarity of location.
Managing the delicate bargain between the graphical and structural packaging, we’ll ensure your consumer inculcates interest in your product. They will be compelled to pick it up and take it to the billing counter. Innovation runs in our design intelligence and we solve complex packaging design problems. We are Cdigimedia; we are your innovatively functional packaging design agency!